Escalator Step Advertising - Aap!Steps - Escalator Step Advertising by Aap!Global

Aap!Steps enables advertising, branding, and other decorative communication material to be easily applied to existing escalator steps.

Easily communicate with customers in high density locations using this high impact medium.

Aap!Steps is an innovative media solution that can applied to existing steps without the need of replacing existing step structures.

Why Advertising on Escalators?

Benefits to Advertisers using Escalator Step Advertising

Multi-Impact Impression - Usage of Aap!Step Escalator graphics will result in a high impact rate to pedestrians. Pedestrians will see as many as 50 steps as they ride escalators for over 30 seconds.
Unrestricted Message Space - Aap!Global can tailor installation of graphic to popular escalator step models providing advertisers with large, high impact advertising spaces.
High Impact - Influence point of purchase shoppers - escalator step graphics do not compete with traditional media and capture audience attention before entering points of purchase.
Targeted - Escalator are usually located at points of purchase.
Easy to Use - Aap!Steps fit easily in existing properties with minimal owner involvement.
Non-Traditional - Aap!Steps invites non traditional firms to place adverts in the out-of-home segment

Aap!Steps Features

Industrial strength product will protect against the harshest and most extreme treatment from the machine, pedestrians, weather conditions and more.
Flame retardant material properties
Brilliant surface - Aap!Stripes offers a bright finish to attract more visual attention
Anti-scratch over-laminate
Anti-graffiti treatment options
Anti-static - properties to repel dust and dirt
Pressure-activated - strong bonding power yet easily can be cleaned and removed.
Safe - Aap!Steps features an anti-slip textured over laminate for improved safety.
Unique Print Technology - Aap!Steps is printed using cutting edge MDI (Induction) technology for superior results.

Why Aap!Global for Aap!Steps

Aap!Global offers world leading composite / graphic technology. Aap!Global specializes in the development, procurement and installation of unique composite adhesives films for innovative applications.

Aap!Steps is comprised of unique, custom developed, industrial films that can withstand the toughest conditions including:

Durability to moisture, temperature fluctuations and more
Oil and Machine Durability - Aap!Step’s ink will never bleed even under the harshest conditions.
No adhesive residue leftover upon removal
Professional high quality printing
Extremely fast turn around on print graphics.
Anti-static nature of film repels dirt, grime and other materials (any stains can be cleaned quickly with water or solvent cleaner).
High durability - Aap!Global has tested Aap!Steps in outdoor conditions for 3 months with positive results.
Integration with other Aap!Global technologies like Aap!Rails + Aap!Motion

Aap!Steps is available worldwide via licensing models, national media buys and / or other models.

Benefits to Properties

Aap!Step is a unique, dynamic, scrolling advertising display which provides a source of incremental non-rental revenue while aesthetically enhancing and modernizing a property.

Are you a property owner interested in leasing your space to Aap!Global? If so - contact us today.

Aap!Steps - FAQ

What is Aap!Step?

Aap!Steps enables advertising, branding, and other decorative communication material to be easily applied to existing escalator steps.

What size/shape are Aap!Steps?

Aap!Steps are made custom to specific escalator models.

Do property owners need to replace their current escalator steps?

No - Aap!Steps works on existing machinery and does not require replacement of steps.

Does Aap!Steps work on escalators with grooves or teeth?

Yes - Aap!Steps is unique in that allows advertising to be applied over existing structures, quickly, safely, and without comprising machine operation or the nature of the image.

How long does does it take to apply Aap!Steps?

Aap!Steps are applied using a patent pending applicator that allow individual steps to be installed in less than 2 minutes. An entire escalator can be fitted with graphics in about an hour.

What about removal?

Using a patent pending removal system - Aap!Steps can be removed in about 2 to 5 minutes per step leaving no residue and returning steps to better than original condition.

Is Aap!Steps available in my region?

Aap!Global has local operations around the world to implement campaigns. We are also open to licensing the technology to partner groups for selected long term distribution.