Aap!Mobile -
Aap!Mobile links the power of mobile interactivity to traditional and new out of home media experiences. From mobile marketing solutions using technologies such as QR Codes (quick response codes), 1-way and 2-way SMS, alerts, MMS, mobile video, bluecasting, and location based services Aap!Mobile helps clients add additional levels of interaction to static media.
As a global out of home media company we implement mobile marketing solutions that best utilize local technologies.
In Japan we're innovating by linking our media properties to mobile phones through the use of QR Codes.
QR codes provide a machine link between print and online media advertising. It is the no-keyboard way to find and be connected to an internet address. With ore than 30 million mobile phones users in Japan already having access to QR code readers as a standard feature of their mobile phones, Aap!Global is utlizing this technology to push new levels of interaction.
Technology Overview
First the phone's camera is used to take a picture of the QR code. Its pre-loaded software then "reads" the QR image to decode the information. Then, using the phone's web browser, the user is automatically linked to a mobile-site. This is essentially a website scaled to fit mobile phone screens. The benefit of this QR code approach is to short-circuit the tedious and error-prone task of keying in a URL one character at a time. Instead, the QR code-reading software goes straight to the address and, at that point, the ad is stored on the phone.
Once at the site, customers register and give permission to be sent promotional messages, information, games and quizzes, which can be "pushed" out to them.
A phone's camera is used to take a picture of the QR code. Its pre-loaded software then "reads" the QR image to decode the information. Then, using the phone's web browser, the user is automatically linked to a mobile-site. This is essentially a website scaled to fit mobile phone screens. The benefit of this QR code approach is to short-circuit the tedious and error-prone task of keying in a URL one character at a time. Instead, the QR code-reading software goes straight to the address and, at that point, the ad is stored on the phone.
Once at the site, customers register and give permission to be sent promotional messages, information, games and quizzes, which can be "pushed" out to them. The options are endless.
Other Department Stores in Japan have utilized QR Codes in campaigns including Lumine, Parco, Mitsukoshi and others to provide curious individuals with prizes, valued added mobile content such as ringtones, wallpapers and more.
In Japan Aap!Mobile provides clients with a full service agency solution. With the ability to create, print, distribute and create mobile marketing campaigns using QR codes we help clients by co-developing collateral to link static media to interactive mobile and web based campaigns.
Aap!Mobile + Aap!Stripes Case Study: Starbucks @ LA , California.
Aap!Global installed Aap!Mobile's Bluetooth Proximity Server in conjunction with an Aap!Stripes Campaign. Aap!Mobile's Bluetooth proximity server sends free content to users at select locations.
Users with Bluetooth enabled cell phones were invited to download 10% Discount Coupons on to their cell phones at the retail location.
Aap!Mobile provides clients with a full service agency solution for Bluetooth Marketing, SMS Marketing and can help clients by co-developing collateral to link static media to interactive mobile and web based campaigns.
Aap!Global respects users privacy and follows the best practices as utlined in the Mobile Marketing Best Practices Guide published by the Mobile Marketing Association.
How do I get in contact with Aap!Mobile?
Interested in interlinking mobile marketing campaigns with out of home media? Contact us today to begin work on a new out of home media campaign.
Contact us at +1-415-578-3285 or at info@aapglobal.com to learn more.
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